Simon Ekrelius was brought up in Stockholm where he studied fashion design, art-history and illustration.
He graduated from Tillskarar Akademin with a collection using plastic and moose suede that was voted one of the top ten student collections in Sweden’s SIFA competition.
Simon Ekrelius started the couture label in 1998, followed by Ready-to-wear in 2006, currently based in London and manufacturing in the UK,
Simon launched his Autumn/Winter 2010 Le Corbusier inspired collection at On|Off exhibition during London Fashion Week and at On|Off showroom during Paris Fashion week.
'' Unapologetically modern: the collection features gunpowder black and light silver with shades in-between, and sun yellow as accent. Stark cut silhouettes are ‘Assured, Expressive and Intelligent’. Materials are lightweight, including silk marocaine, silk organza and yarn silk whilst signature prints are designed on silk interlock, wool/cotton/poly/lyc
Ekrelius conceptual collections are inspired by post-modern/modern architecture that includes statement pieces and more adaptable pieces. The statement pieces from A/W 10-11 collection are a fave by Alison Goldfrapp, Love Inc, Lady Gaga, The Plasticines, Jessie J and London's 'Stylist of the Year 2009' awarded Grace Woodward
Recent press and links includes Dazed, The pop.com, Elle, Jalouse, Clash, Ballet of, Evening Standard, Schön, Vanity Teen, Fashpack, Forbes, fashion156, styleindependence.co
Available at On|Off's Secret boutique in Soho-London and at Dada Meeting Point, Italy and Dada Meeting Point, China.
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