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Simon Ekrelius is a womenswear label that is synonymous with asymmetrical tailoring, bold prints and provocative messages - always new and innovative design. Genuine inspirations are based on architecture, (Post-modernism, Art-deco, Bauhaus) and modern painters.

Simon Ekrelius was born in Stockholm, grew up both in the city and in the countryside of Sweden, with his mother, who worked as a hair-stylist and his dad who painted in oil, played music and invented things constantly for his work and his home and still does. However, it was Simons grandmother who really inspired him to start drawing and sewing his own clothes from a very early age which later translated into fashion design. She sewed, Illustrated, cooked beautiful food, and earlier she was a catwalk model during the 1950's. She was always perfectly styled.

It was in Stockholm that Simon trained in fashion design, pattern making and sewing, in the prestigious and traditional tailoring school ''Tillskarar Akademin''. Before that he took classes in art-history and illustration. He graduated with a collection using plastic and moose suede, and it was voted one of the best of ten student collections in Sweden's Smirnoff International Fashion Award. Before starting his own label he worked with local designers at their showroom in Stockholm where he learned the work of a designer, from small details to the major aspects of the business.

Ekrelius focuses on conceptual R-T-W collections that include asymmetrically strong combined with soft tailoring, bold prints, architectural silhouettes and contrasts in texture reflecting his seasonal inspirations. New collections always work with the previous ones, in line with his distinctive style that can only be explained as the 'Simon Ekrelius style'. He uses classical forms of materials such as silk, wool, cotton, viscose, plastic and leather. Simon Ekrelius CMT is based in London and the printing of fabric based in the UK.

In addition to 'higher sewing' and R-T-W work, he has been commissioned to design costumes for music videos by the Wire Daisies, Love Inc and The Catherine Wheel, and for advertising by British American Tobacco, Tesco and Wrigley.

The exclusive and independent label has won plaudits for his own unique style by forward-thinking press such as Elle Japan, Dazed, Virgine and a multitude of progressive publications. It is a favorite of stylists that work with Jessie J, Lady Gaga, Goldfrapp, Spark, and The Plasticines from Paris.

Simon Ekrelius has presented his collections in Paris, London, Toronto, Ottawa and Stockholm in both shows and exhibitions.

 

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